Jaguar - Another Iconic Brand Consigned to the Dustheap of Woke Fuckups

[HisArpy]

Smooth lines, iconic design, classic rear end.

 

[Niceguy2000]

I understand what the controversial
silly or Avant-garde (chose one or both) commercial is trying to do.
Build excitement or establish a culture when your trying to (re) introduce a nameplate.
Those with memories will think back to the launch of Nissan’s Infinity back in 1989.
One commercial just showed a shot of running water in a bamboo trimmed spring.

Very Zen.

Now, Jaguar is trying not do the same thing with androgyny.
The Infinity ad was trying to remind buyers about Japanese culture and craftsmanship.
Jaguar seems to be trying to mine the fashion forward UK-style we saw in the swinging 60s.
The trouble is, like Nehru jackets and acid rock, hipness doesn’t always age well.

Agree with Ms. Tzang, they are scrambling for attention.
And they know that the "look" in their ad will play well in their desired market (people wealthy enough not to care if the car is really any good, but it sends out the right statement).

In short, they don't care what you or I think.

 

[HisArpy]

“There is only one thing in life worse than being talked about, and that is not being talked about.”

Jaguar doesn't expect existing customers to like its rebrand. Bosses said during the car company's heavily-scrutinised rebrand that they expect to lose the vast majority of the Jaguar's existing customer base as a direct result of its new brand identity and switch to only electric vehicles. Managing director Rawdon Glover told MailOnline and This is Money that 85 per cent of future clients would be new to the Jaguar brand as it looks to target a much younger audience.

Only 15 per cent – around one in seven – of buyers from 2026 onwards are expected to be existing customers. This is the 'scale of the transformation', he said. While optimistic about the brand's future, Glover also conceded that there is 'no Plan B'. 'We think it is going to be a success,' he added. 'There are a lot of people out there who have not got Jaguar on their shopping list. We have to persuade and convince them.'

Jaguar last month gave an early preview of the four-door electric GT beginning the early stages of its rigorous testing regime. Jaguar's next-generation electric four-door 'Grand Tourer' is expected to produce more than 575bhp and have a battery range to cover in excess of 430 miles. Prices will start above £100,000 - almost double the average cost of a new petrol or diesel Jaguar in 2024 - and see Jaguar go head-to-head with heavyweights including the Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S.

I don't have any knowledge of marketing but isn't one of those marketing maxims something like, it's ten times harder to acquire a new customer than retain an old one? Mind you, their old one was shrinking and sales were falling but essentially that was no imagination. Now, they're basically narrowing themselves down to a small target market, because there's not that large a market for cars in that Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S segment, they're ditching their established customer base and, I guess, their current dealers because they won't survive without cars to sell. These new model(s) aren't due to rollout until 2026 so for the next year, nada.

I just do not see this going well for them. On the other hand, I may be completely wrong.....it's happened before LOL

Jaguar Rebrand Is Absolute Genius—Here’s Why​

To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000. The content of the advertisement is a red herring. The point is that everyone is now looking at Jaguar.

Which is a very valid point.

View attachment 2436879

I honestly don't understand the suspension geometry on that thing. Not sure the engineers who designed it do either.

My bet is that Jaguar goes under before that automotive abortion gets built.

 

[HisArpy]

I understand what the controversial
silly or Avant-garde (chose one or both) commercial is trying to do.
Build excitement or establish a culture when your trying to (re) introduce a nameplate.
Those with memories will think back to the launch of Nissan’s Infinity back in 1989.
One commercial just showed a shot of running water in a bamboo trimmed spring.

Very Zen.

Now, Jaguar is trying not do the same thing with androgyny.
The Infinity ad was trying to remind buyers about Japanese culture and craftsmanship.
Jaguar seems to be trying to mine the fashion forward UK-style we saw in the swinging 60s.
The trouble is, like Nehru jackets and acid rock, hipness doesn’t always age well.

Agree with Ms. Tzang, they are scrambling for attention.
And they know that the "look" in their ad will play well in their desired market (people wealthy enough not to care if the car is really any good, but it sends out the right statement).

In short, they don't care what you or I think.

Remember, the ad is "copy nothing." Yet they copied the Infinity ad, copied the entire car design, and are launching the car without a single model being built. It's all on paper. (Or electrons as the case may be.)

In the end, those with luxury levels of disposable income will pass that piece of shit up in favor of the standard. There's no market for it that can/will pay for it.

Go woke, go broke is coming to Jaguar.

 

[HisArpy]

Jaguar is dead.

Just like Packard. Cord. Blah and Blah Blah GT, too.

Truth is most modern cars will run circles around old stuff.

And it’s actually good that they dont make em like they used to.

Drive any antique car and you’ll quickly realize that nostalgia aint what it used ti be.

Which, by the way, is why “maga” is total bullshit.

If tomorrow is going to be better it will be because young people work harder and smarter than we did.

Tomorrow's "car" will fly. And, contrary to the idiots trying to believe they can create an efficient electric flying car that can carry a family of 4 sized load more than 3 minutes, it'll run on dinosaur squeezin's.

 

[HisArpy]

I used to like those gruesome 1950’s Driver’s Ed B&W crash movies…. They showed them at my high school in the 1970s

Flying cars…. Even a fender bender means falling out of the sky.

Teenage boys and flying cars? Yikes.

Is that any different than teen boys with motorcycles that can go 200 mph?

 

[HisArpy]

would you like to withdraw that?

No.

Can you not understand that there's nothing that can protect a young man out to prove his strength from himself?

 

[HisArpy]

Lol.

You missed it completely.

Are you sure you have a law degree?

Are you sure you're not terminally stupid?

 

[Niceguy2000]

There has been talk of flying cars forever.
Also, in the immediate post-WWII aviation boom, there was talk of "a helicopter in every garage" (until someone noticed how expensive helicopters are to buy and operate and how difficult they are to fly).

As a famous aviation magazine pointed out about 40 years ago..."There are no minor mid-air collisions".

 

[PaxNurgle]

Jaguar is dead.

Just like Packard. Cord. Blah and Blah Blah GT, too.

Truth is most modern cars will run circles around old stuff.

And it’s actually good that they dont make em like they used to.

Drive any antique car and you’ll quickly realize that nostalgia aint what it used to be.

Which, by the way, is why “maga” is total bullshit.

If tomorrow is going to be better it will be because young people work harder and smarter than we did.

I remember talking about this with you in the General board car thread (Where people tend to be much more reasonable than on this forum, without all the hate-speech crap polluting things up.)

Basically, you are correct- The older models do have a certain nostalgia about them, a certain uniqueness and style that the modern "Gleaming alloy air cars" lack.

But obviously- there are plenty of modern four cylender egg-shaped blandmobiles which will run circles around some of the sporty, V8 powered cars of the 60s and 70s. Remember the Mangusta? or the Delorean? Even in their time these cars were sheep in wolves clothing. Today, an average Kia "Egg" will out-drag, out-handle, and out run them. And you take a 70s, or even 80's dream car- a Miura, Countach, "Cheezegrater" Testarossa for example- and any recent model Corvette will leave those cars in the dust.

But that isn't to say that all of those classic dream cars of yesterday still weren't- and aren't- beautiful and fun cars.

 

[HisArpy]

Yes.

Though in fairness, engaging you could be considered stupid.

From the mouths of babes...

And morons.

Honestly, by this point you should consider another career other than in the field of internet troll.

 

[ChloeTzang]

LOL. This ones for you guys......

 

[HisArpy]

LOL. This ones for you guys......

Ya know, if you're going to spend that amount of time and money on something, at least make it look like you know what you're doing.

 

[ll74]

Jaguar is dead.

Just like Packard. Cord. Blah and Blah Blah GT, too.

Truth is most modern cars will run circles around old stuff.

And it’s actually good that they dont make em like they used to.

Drive any antique car and you’ll quickly realize that nostalgia aint what it used to be.

Which, by the way, is why “maga” is total bullshit.

If tomorrow is going to be better it will be because young people work harder and smarter than we did.

Yah, about that

JLR DELIVERS STRONG FINANCIAL RESULTS WITH RECORD REVENUES FOR THE YEAR ENDING 31 MARCH 2024​

 

[Wat_Tyler]

Ya know, if you're going to spend that amount of time and money on something, at least make it look like you know what you're doing.

Lot of labor for the output, but he knows what he is doing:

 

[HumpDayHoratio]

There has been talk of flying cars forever.
Also, in the immediate post-WWII aviation boom, there was talk of "a helicopter in every garage" (until someone noticed how expensive helicopters are to buy and operate and how difficult they are to fly).

As a famous aviation magazine pointed out about 40 years ago..."There are no minor mid-air collisions".

Flying cars will be a thing…They may even be electric to boot…Not so fast as Lee Corso likes to quip…they will get certification, but guess who certifies it? The FAA…so they’ll be regulated as aircraft. Meaning, they’ll still have to start the day and end the day at…you guessed it, an airport or air park. Can you imagine, non rated pilots zooming around city streets? High tension wires are a thing…they don’t put WSPS on the front of Helo’s for looks…

 

[south7eventh]

Yah, about that

JLR DELIVERS STRONG FINANCIAL RESULTS WITH RECORD REVENUES FOR THE YEAR ENDING 31 MARCH 2024​

How much is the contribution of Jaguar to the group results? Further what is the cost of the design and development of the new model? It has not got off to a good start.

I was hoping that this was the beginning of a new era and it still might be. I cannot believe that there are not radical technical changes that have not yet been revealed.

 

[ll74]

How much is the contribution of Jaguar to the group results?

It looks like Land Rover drove most profits. The article had that information.

Further what is the cost of the design and development of the new model?

It's a brand redesign, not a new model. The brand previously was losing money year over year, hence the rebrand.

It has not got off to a good start.

It literally just happened in the last month.

I was hoping that this was the beginning of a new era and it still might be. I cannot believe that there are not radical technical changes that have not yet been revealed.

As the rebrand is not about car tech and instead is more about company public facing marketing, I expect the rest will come.

 

[HumpDayHoratio]

Sort of a puff piece but most articles about this are trending this arc…

Edmunds likes Tata’s Range Rover…

 

[BrightShinyGirl]

The CEO of Jaguar is named "Raw Dong Lover"?

 

[HisArpy]

I think...

You shoulda stopped right there.

Because you don't.

 

[PaxNurgle]

A lot of those old British cars were...quirky, to say the least. Lots of oddly-sized cams, bolts and hardware that are a bear to work on, not always very reliable, nor even particularly fun to drive as you said.

My buddy has an early 70's era MG convertable, 2 seater. He liked it but rarely drives it anymore, and said (among other things) it is among the most gutless vehicles he has ever driven, and when driven at highway speeds, is actually rather scary to drive.

 

[AceDesSpades]

We all have two boxes, mine are the big standing ones, and full sets of both plus the odds and ends that fit neither like those fucking star-hexed fucking acres/bolts.

They should be outlawed and melted down.

 

[Wat_Tyler]

Two boxes???


Just two boxes???


Fucking pikers. Wat has two boxes for the antique tools that get used only when needed.

 

[AceDesSpades]

Show off.
No five-yard ball spikes allowed!

I also have four or five YUGE mobile toolboxes by category, plumbing, electrical, woodwork...,