sultrysandy
Moof - Geekette
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- Jul 15, 2016
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Microsoft is permanently closing its retail stores
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Microsoft on Friday announced it will permanently close its 83 Microsoft Store retail locations. It will instead focus on its online store at Microsoft.com, where customers can go for support, sales, training and more.
Microsoft said its retail team members will help on the website instead of in-store. All the employees will have the opportunity to stay with the company.
"Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location," Microsoft Corporate Vice President David Porter said in a blog post. "We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations."
In the past decade or so, Microsoft began to expand its retail presence in an effort to create a shopping experience similar to Apple's, where people could go to try new Microsoft software and hardware created by both Microsoft and its partners. Microsoft even built a store on 5th Avenue in New York City, just blocks away from Apple's iconic glass cube store.
The decision seems to be made after Microsoft decided to temporarily close stores in March due to the spread of the coronavirus.
"Microsoft will continue to invest in its digital storefronts on Microsoft.com, and stores in Xbox and Windows, reaching more than 1.2 billion people every month in 190 markets," it said. "The company will also reimagine spaces that serve all customers, including operating Microsoft Experience Centers in London, NYC, Sydney, and Redmond campus locations."
In the Steve Jobs video announcing Apple Stores, he said retail is not easy.
Also see:
Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune.
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.
Microsoft on Friday announced it will permanently close its 83 Microsoft Store retail locations. It will instead focus on its online store at Microsoft.com, where customers can go for support, sales, training and more.
Microsoft said its retail team members will help on the website instead of in-store. All the employees will have the opportunity to stay with the company.
"Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location," Microsoft Corporate Vice President David Porter said in a blog post. "We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations."
In the past decade or so, Microsoft began to expand its retail presence in an effort to create a shopping experience similar to Apple's, where people could go to try new Microsoft software and hardware created by both Microsoft and its partners. Microsoft even built a store on 5th Avenue in New York City, just blocks away from Apple's iconic glass cube store.
The decision seems to be made after Microsoft decided to temporarily close stores in March due to the spread of the coronavirus.
"Microsoft will continue to invest in its digital storefronts on Microsoft.com, and stores in Xbox and Windows, reaching more than 1.2 billion people every month in 190 markets," it said. "The company will also reimagine spaces that serve all customers, including operating Microsoft Experience Centers in London, NYC, Sydney, and Redmond campus locations."
In the Steve Jobs video announcing Apple Stores, he said retail is not easy.
Thanks for that article Sandy. The Apple stores are still unique, refreshing and efficient. Love walking into one. They 'just work'!
Apple didn't invent the PC, MP3 Player, Smartphone, Brick and Mortar Computer Retail Store, among other products and services, but they give their customers an enjoyable experience. IMHO It's not a difficult concept, but it's not easy to do.
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Also see:
Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune.
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