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Jaguar - Another Iconic Brand Consigned to the Dustheap of Woke Fuckups

HisArpy said:
Jag should be concentrating on building reliable cars instead of assembling parts into a car-shaped-object and then worrying about how to avoid warranty issues.

I think most people today aren't interested in the electronic geegaws that you can get in your everyday Honda or Toyota. Instead they're looking for styling and panache. Something you can't get in your everyday Honda or Toyota.

IMO it's why classics are priced higher than modern cars. Less crap, fewer things to break, and more style.

Personally, if it weren't for Bentley or RR, I'd consider buying a Jag XF to replace my current car.

jaguar-xf-2015-spain-(1).jpg


The problem with the Jag is the hit & miss electronics AND there's a coolant crossover tube behind the engine that will eventually break. Which will necessitate engine removal to repair. BTW, did I mention that the engine goes in from underneath? Yeah, no wonder they're so cheap to buy. No one wants a $10,000 coolant leak repair bill.

Insurance cost is also a problem but since I'm looking at a luxury level car, it's kind of a built in expense.

I want one of these:

Facts-about-Bentley-Arnage-_-Cover-19-1-24-1-1.jpg


But will settle for one of these:

Used-2010-Rolls-Royce-Ghost-1416259547.jpg


Or this if I have to:

Used-2006-Rolls-Royce-Phantom-1658944807.jpg
Click to expand...



See bold: most of them do any more. I haven't figured out how to attend to that in the shop - yet.


Oddly enough, anvil bodies were built on the second floor and lowered onto the farmers with drivetrain already installed, but they still come out from above, so that doesn't suck, aside from they're just so fucking heavy.
 
Somewhere out there is The Last Willys Coupe Standing . . . ungasserized . . . .



maxresdefault.jpg
 
Doble went to see the Stanleys. He told them how to improve their design. They looked at him funny. He called them wankers and walked out . . .


and built a better steam car.


Just not very many of them.


I think that Leno has one.
 
As in drilling down for a joke?

He did well. I've seen his collection, but it's the fucking garage that I want!
 
I'd take it all.


Maybe he voted for the (D)runkard and there is something he can be "investigated" for.
 
If he were a hood ornament on a Rolls, you would have to add some junk in the trunk...

Air Schocks and glow-schticks...


~~ rimshot ~~
 
“There is only one thing in life worse than being talked about, and that is not being talked about.”

Jaguar doesn't expect existing customers to like its rebrand. Bosses said during the car company's heavily-scrutinised rebrand that they expect to lose the vast majority of the Jaguar's existing customer base as a direct result of its new brand identity and switch to only electric vehicles. Managing director Rawdon Glover told MailOnline and This is Money that 85 per cent of future clients would be new to the Jaguar brand as it looks to target a much younger audience.

Only 15 per cent – around one in seven – of buyers from 2026 onwards are expected to be existing customers. This is the 'scale of the transformation', he said. While optimistic about the brand's future, Glover also conceded that there is 'no Plan B'. 'We think it is going to be a success,' he added. 'There are a lot of people out there who have not got Jaguar on their shopping list. We have to persuade and convince them.'

Jaguar last month gave an early preview of the four-door electric GT beginning the early stages of its rigorous testing regime. Jaguar's next-generation electric four-door 'Grand Tourer' is expected to produce more than 575bhp and have a battery range to cover in excess of 430 miles. Prices will start above £100,000 - almost double the average cost of a new petrol or diesel Jaguar in 2024 - and see Jaguar go head-to-head with heavyweights including the Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S.

I don't have any knowledge of marketing but isn't one of those marketing maxims something like, it's ten times harder to acquire a new customer than retain an old one? Mind you, their old one was shrinking and sales were falling but essentially that was no imagination. Now, they're basically narrowing themselves down to a small target market, because there's not that large a market for cars in that Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S segment, they're ditching their established customer base and, I guess, their current dealers because they won't survive without cars to sell. These new model(s) aren't due to rollout until 2026 so for the next year, nada.

I just do not see this going well for them. On the other hand, I may be completely wrong.....it's happened before LOL

Jaguar Rebrand Is Absolute Genius—Here’s Why​

To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000. The content of the advertisement is a red herring. The point is that everyone is now looking at Jaguar.

Which is a very valid point.

1733163903642.png
 
Last edited:
ChloeTzang said:
“There is only one thing in life worse than being talked about, and that is not being talked about.”

Jaguar doesn't expect existing customers to like its rebrand. Bosses said during the car company's heavily-scrutinised rebrand that they expect to lose the vast majority of the Jaguar's existing customer base as a direct result of its new brand identity and switch to only electric vehicles. Managing director Rawdon Glover told MailOnline and This is Money that 85 per cent of future clients would be new to the Jaguar brand as it looks to target a much younger audience.

Only 15 per cent – around one in seven – of buyers from 2026 onwards are expected to be existing customers. This is the 'scale of the transformation', he said. While optimistic about the brand's future, Glover also conceded that there is 'no Plan B'. 'We think it is going to be a success,' he added. 'There are a lot of people out there who have not got Jaguar on their shopping list. We have to persuade and convince them.'

Jaguar last month gave an early preview of the four-door electric GT beginning the early stages of its rigorous testing regime. Jaguar's next-generation electric four-door 'Grand Tourer' is expected to produce more than 575bhp and have a battery range to cover in excess of 430 miles. Prices will start above £100,000 - almost double the average cost of a new petrol or diesel Jaguar in 2024 - and see Jaguar go head-to-head with heavyweights including the Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S.

I don't have any knowledge of marketing but isn't one of those marketing maxims something like, it's ten times harder to acquire a new customer than retain an old one? Mind you, their old one was shrinking and sales were falling but essentially that was no imagination. Now, they're basically narrowing themselves down to a small target market, because there's not that large a market for cars in that Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S segment, they're ditching their established customer base and, I guess, their current dealers because they won't survive without cars to sell. These new model(s) aren't due to rollout until 2026 so for the next year, nada.

I just do not see this going well for them. On the other hand, I may be completely wrong.....it's happened before LOL

Jaguar Rebrand Is Absolute Genius—Here’s Why​

To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000. The content of the advertisement is a red herring. The point is that everyone is now looking at Jaguar.

Which is a very valid point.

View attachment 2436879
Click to expand...

LOL of course they stole it....woke tard lefties steal everything.

If they could create any value of their own, they wouldn't be fucking lefties.
 
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