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Jaguar - Another Iconic Brand Consigned to the Dustheap of Woke Fuckups

Doble went to see the Stanleys. He told them how to improve their design. They looked at him funny. He called them wankers and walked out . . .


and built a better steam car.


Just not very many of them.


I think that Leno has one.
 
As in drilling down for a joke?

He did well. I've seen his collection, but it's the fucking garage that I want!
 
I'd take it all.


Maybe he voted for the (D)runkard and there is something he can be "investigated" for.
 
If he were a hood ornament on a Rolls, you would have to add some junk in the trunk...

Air Schocks and glow-schticks...


~~ rimshot ~~
 
“There is only one thing in life worse than being talked about, and that is not being talked about.”

Jaguar doesn't expect existing customers to like its rebrand. Bosses said during the car company's heavily-scrutinised rebrand that they expect to lose the vast majority of the Jaguar's existing customer base as a direct result of its new brand identity and switch to only electric vehicles. Managing director Rawdon Glover told MailOnline and This is Money that 85 per cent of future clients would be new to the Jaguar brand as it looks to target a much younger audience.

Only 15 per cent – around one in seven – of buyers from 2026 onwards are expected to be existing customers. This is the 'scale of the transformation', he said. While optimistic about the brand's future, Glover also conceded that there is 'no Plan B'. 'We think it is going to be a success,' he added. 'There are a lot of people out there who have not got Jaguar on their shopping list. We have to persuade and convince them.'

Jaguar last month gave an early preview of the four-door electric GT beginning the early stages of its rigorous testing regime. Jaguar's next-generation electric four-door 'Grand Tourer' is expected to produce more than 575bhp and have a battery range to cover in excess of 430 miles. Prices will start above £100,000 - almost double the average cost of a new petrol or diesel Jaguar in 2024 - and see Jaguar go head-to-head with heavyweights including the Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S.

I don't have any knowledge of marketing but isn't one of those marketing maxims something like, it's ten times harder to acquire a new customer than retain an old one? Mind you, their old one was shrinking and sales were falling but essentially that was no imagination. Now, they're basically narrowing themselves down to a small target market, because there's not that large a market for cars in that Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S segment, they're ditching their established customer base and, I guess, their current dealers because they won't survive without cars to sell. These new model(s) aren't due to rollout until 2026 so for the next year, nada.

I just do not see this going well for them. On the other hand, I may be completely wrong.....it's happened before LOL

Jaguar Rebrand Is Absolute Genius—Here’s Why​

To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000. The content of the advertisement is a red herring. The point is that everyone is now looking at Jaguar.

Which is a very valid point.

1733163903642.png
 
Last edited:
ChloeTzang said:
“There is only one thing in life worse than being talked about, and that is not being talked about.”

Jaguar doesn't expect existing customers to like its rebrand. Bosses said during the car company's heavily-scrutinised rebrand that they expect to lose the vast majority of the Jaguar's existing customer base as a direct result of its new brand identity and switch to only electric vehicles. Managing director Rawdon Glover told MailOnline and This is Money that 85 per cent of future clients would be new to the Jaguar brand as it looks to target a much younger audience.

Only 15 per cent – around one in seven – of buyers from 2026 onwards are expected to be existing customers. This is the 'scale of the transformation', he said. While optimistic about the brand's future, Glover also conceded that there is 'no Plan B'. 'We think it is going to be a success,' he added. 'There are a lot of people out there who have not got Jaguar on their shopping list. We have to persuade and convince them.'

Jaguar last month gave an early preview of the four-door electric GT beginning the early stages of its rigorous testing regime. Jaguar's next-generation electric four-door 'Grand Tourer' is expected to produce more than 575bhp and have a battery range to cover in excess of 430 miles. Prices will start above £100,000 - almost double the average cost of a new petrol or diesel Jaguar in 2024 - and see Jaguar go head-to-head with heavyweights including the Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S.

I don't have any knowledge of marketing but isn't one of those marketing maxims something like, it's ten times harder to acquire a new customer than retain an old one? Mind you, their old one was shrinking and sales were falling but essentially that was no imagination. Now, they're basically narrowing themselves down to a small target market, because there's not that large a market for cars in that Audi e-tron GT, Mercedes EQS, Porsche Taycan and Tesla Model S segment, they're ditching their established customer base and, I guess, their current dealers because they won't survive without cars to sell. These new model(s) aren't due to rollout until 2026 so for the next year, nada.

I just do not see this going well for them. On the other hand, I may be completely wrong.....it's happened before LOL

Jaguar Rebrand Is Absolute Genius—Here’s Why​

To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000. The content of the advertisement is a red herring. The point is that everyone is now looking at Jaguar.

Which is a very valid point.

View attachment 2436879
Click to expand...

LOL of course they stole it....woke tard lefties steal everything.

If they could create any value of their own, they wouldn't be fucking lefties.
 
I understand what the controversial
silly or Avant-garde (chose one or both) commercial is trying to do.
Build excitement or establish a culture when your trying to (re) introduce a nameplate.
Those with memories will think back to the launch of Nissan’s Infinity back in 1989.
One commercial just showed a shot of running water in a bamboo trimmed spring.

Very Zen.

Now, Jaguar is trying not do the same thing with androgyny.
The Infinity ad was trying to remind buyers about Japanese culture and craftsmanship.
Jaguar seems to be trying to mine the fashion forward UK-style we saw in the swinging 60s.
The trouble is, like Nehru jackets and acid rock, hipness doesn’t always age well.

Agree with Ms. Tzang, they are scrambling for attention.
And they know that the "look" in their ad will play well in their desired market (people wealthy enough not to care if the car is really any good, but it sends out the right statement).

In short, they don't care what you or I think.
 
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