Plot holes in an old car commercial

> When that guy at the end of the second advert protests "it's not mine", was he in fact talking about the Fiat 500 S?

Yes.

I first though he was slapped because he’d gone close to the car to admire its beauty, instead of only having eyes for his date. “It’s not mine” implies a variation on that – she thought he had a beautiful car as his “woman on the side”.
It wasn't all that clear from the ad, and neither was point 9 in my post. It could have been interpreted in one of two ways, either: "It's not mine! Please don't assume I'm a bad boy who'll cheat on you!" or "It's not mine! I promise you my real car is way nicer than a Fiat!"

Either way, it's not clear why men would want to buy a car that (apparently) actively harms their dating prospects.
 
It wasn't all that clear from the ad, and neither was point 9 in my post. It could have been interpreted in one of two ways, either: "It's not mine! Please don't assume I'm a bad boy who'll cheat on you!" or "It's not mine! I promise you my real car is way nicer than a Fiat!"

Either way, it's not clear why men would want to buy a car that (apparently) actively harms their dating prospects.
I think that last scene is meta. You can explain it if the woman has seen the rest of the commercial and knows (as the viewers should) that guys who drive that car need to be slapped.
 
It wasn't all that clear from the ad, and neither was point 9 in my post. It could have been interpreted in one of two ways, either: "It's not mine! Please don't assume I'm a bad boy who'll cheat on you!" or "It's not mine! I promise you my real car is way nicer than a Fiat!"

Either way, it's not clear why men would want to buy a car that (apparently) actively harms their dating prospects.
I suspect some do, but for some it's not for the reasons you think. I don't believe it is to intentionally harm their dating prospects. It could be to save money because a super fancy/hot car doesn't interest them, or to weed out those who are only interested in the superficial. I suppose if you're just a player and interested in only the superficial, it would behove one to drive a car like that.

For years I drove a beat-up 1973 Pinto station wagon. I bought it with 100,000 miles on it. It was an oxidized baby poop brown with a crushed-in left rear quarter panel. I was married, so I didn't have to do the dating scene, but I would have driven that car even if I were single. Lots of the guys I knew who were married would go into hock so they could drive around in a fancy car or truck. I always had better things to do with my money. I also found it entertaining how people would view me because of that car, how many would judge the driver by the car.

Comshaw
 
This thread reminds me of an old MST3K short, I think it was “Hired” but a car salesman in the 50s telling a guy purchasing a car “We want you to buy your next 10 cars from us” .. and thinking.. how cheap are these cars that a 48 year old will need to buy ten more before he kicks the bucket in less than ten years from his all unfiltered cigarette and red meat diet?
 
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