See here:
[TR]
[TD]“”I know DEI is a positive because I see its impact on bottom lines... I'm an entrepreneur and capitalist. I look for results. That's what I base my decisions on... Every single person on Twitter could disagree with me. I would still follow the results I see in my portfolio.[/TD]
[/TR]
[TR]
[TD]—Mark Cuban
defending DEI as not only being good for social justice, but also being good for the business bottom line.[18][/TD]
[/TR]
Many of the most staunch opponents of DEI, such as Jordan Peterson or Christopher Rufo, have little or no business or management experience. In reality, a significant amount of research has been done on diversity in the workplace and how it impacts the bottom line of businesses. In general, the research has shown that companies with greater diversity and inclusiveness at all levels significantly outperform those with less diversity.[19]
Studies have shown that DEI helps improve a business' competitive standing in the following ways:
DEI as a business strategy[edit]
[TR]
[TD]“”I know DEI is a positive because I see its impact on bottom lines... I'm an entrepreneur and capitalist. I look for results. That's what I base my decisions on... Every single person on Twitter could disagree with me. I would still follow the results I see in my portfolio.[/TD]
[/TR]
[TR]
[TD]—Mark Cuban
[/TR]
Many of the most staunch opponents of DEI, such as Jordan Peterson or Christopher Rufo, have little or no business or management experience. In reality, a significant amount of research has been done on diversity in the workplace and how it impacts the bottom line of businesses. In general, the research has shown that companies with greater diversity and inclusiveness at all levels significantly outperform those with less diversity.[19]
Studies have shown that DEI helps improve a business' competitive standing in the following ways:
- DEI allows a business to understand and better engage their customers. This can help improve a product's market share.[20]
- DEI strategies can help improve a company's reputation, which can be of particular benefit for more socially conscious consumers.[20][21] DEI likewise can have a positive impact on brand perception.[20]
- DEI strategies can help improve employee recruitment and retention by ensuring that all employees have a fair and equal opportunity to succeed.[21] It also can be very beneficial to overall employee morale.[20][21]
- DEI strategies can help improve business agility and innovation.[20]
- DEI can help create a workplace where everyone can feel safe and respected, which gives employees permission to think outside the box and come up with innovative solutions to complex problems. This can lead to increased creativity; new perspectives that are not found in environments that lack diversity; increased collaboration; and more open communication.[21] A 2017 study found that fully diverse teams make better decisions 87% of the time.[22]
- DEI can help expose a company to fresh perspectives. This helps a company identify new clients, market niches, and other opportunities, and helps a company create solutions for clients with different perspectives, preferences, and needs.[23] In one study of venture capital (VC) organizations, lack of diversity was directly associated with homogeneous patterns of investment, which significantly decreased the success rate of these investments compared to more diverse VC organizations.[24]
- DEI helps companies be more flexible, and adapt to changing conditions more easily.[25]
- Companies with executive teams in the top quartile of gender diversity outperformed their peers by 39 percent.[26]
- Companies with executive teams in the top quartile of ethnic diversity also outperformed their peers by 39 percent.[26]
- More diversity in boards and executive teams was correlated to higher social and environmental impact scores.[26]
- Companies with diverse leadership teams had greater overall involvement within their communities.[26]
- Diverse leadership had a positive impact on a company's ethical disposition, community orientation, and the general image of a company.[26]
