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Bud Lite, this Tranny is for

If customers don't like the behavior/actions of a particular company/brand, just don't buy their products and feel free to explain why. No issue there.
 
knoop said:
HAVE A COKE, A SMILE, AND NOTHING ELSE: Learning from Bud Light? Coca-Cola Shareholders Shoot Down 3 Attempts to Turn the Company Fully Woke.


More like this, please.
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Well, share holders ARE the company and they control decisions that run the company. You don't have to like their decisions, and you don't have to buy their products. But they also don't have to jump on any band wagon they feel will hurt their bottom line. Why is a company in business in the first place? To make money. Yes sir, capitalism at its finest.
 
ll74 said:
Yes, the marketer failed to take into account the bud light drinkers don't want to acknowledge trans people as human beings in any way, especially in a way that someone found out about on TikTok while looking at trans people.
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That's what I was thinking. How are you even going to know about some beer ad on some trans channel unless that's your thing.
 
knoop said:

From Bud To Worse: Anheuser-Busch Rolls Back Mulvaney Partnership​


https://www.washingtonexaminer.com/news/anheuser-busch-mulvaney-partnership-just-one-single-can

Of course it’s too late, but the marketing gang at Budweiser are trying to make it sound like Bud Light’s partnership with trans influencer Dylan Mulvaney was not meant to be a big deal.
The company said in a letter, “This was one single can given to one social media influencer.” And they added, “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Trying to shove the toothpaste back into the tube won’t work and the company is financially hurting due to the marketing blunder and attack on the beer’s “frat” house drinkers.
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What was the "partnership"?

Oh right....it was a single can distribution meant to promote their product on Mulvaney's channel.
 
knoop said:

From Bud To Worse: Anheuser-Busch Rolls Back Mulvaney Partnership​


https://www.washingtonexaminer.com/news/anheuser-busch-mulvaney-partnership-just-one-single-can

Of course it’s too late, but the marketing gang at Budweiser are trying to make it sound like Bud Light’s partnership with trans influencer Dylan Mulvaney was not meant to be a big deal.
The company said in a letter, “This was one single can given to one social media influencer.” And they added, “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Trying to shove the toothpaste back into the tube won’t work and the company is financially hurting due to the marketing blunder and attack on the beer’s “frat” house drinkers.
Click to expand...
Its a fucking lie by Anhueser-Busch executives that don't have the balls to admit they supported and approved this PR move. Now they are desperately trying to save there phoney baloney jobs with implausable deniability. They made a marketing misstep that pissed off their base. It happens, own it, and move on.
 
The CEO of AB now says the company is ending its partnership with Dylan Mulvaney.
 
hayeli said:
So what? You scour all posts and decided what is a good one or not?
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So you don't care about what I posted and want everyone to know that you don't

Thanks BB clone.
 

Both Sides Batter Bud: Left Calls For Bud Light Boycott For Abandoning Dylan Mulvaney​










First it was conservatives who were alienated by Bud Light’s embrace of transgender activist Dylan Mulvaney. Now leftists have called for a Bud Light boycott because the brand backed away from its support of Mulvaney.
“Maybe the worst thing the company did was leave Mulvaney all alone, twisting in the wind, abandoning any kind of defense of her. That is an utterly repugnant reflection of the brand,” said John Casey, a contributor with The Advocate and a public relations executive. “It’s not Kid Rock and Ted Nugent who should be boycotting Bud Light. It should be us.”
But Light’s market share has been plummeting in recent weeks following the rollout of the Mulvaney campaign.
 
GET WOKE, GO BROKE: “Effectively, it took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it.”

Plus:

Robert Lachky, a former chief creative officer at Anheuser-Busch, said the decision to work with Mulvaney was a mistake, according to the Post-Dispatch.
“The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said. “People don’t like getting preached to, especially when it comes to drinking beer.”
Click to expand...
 
BabyBoomer50s said:
Admitting the mistake and quietly letting this blow over is the smart move. Bring back the Clydesdale horses, start a new ad campaign featuring some NBA and NFL stars, and the whole thing will be forgotten in a couple of months.
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What mistake?
 
phrodeau said:
What mistake?
Click to expand...
Well, let's see...Hm, what could it be...Golly, maybe it is not being smart enough to understand your customer base and pissing a good chunk of them off?

Honestly I don't care if she's on the can or not. I don't drink beer and when I did it sure as hell was not Bud, especially Bud Light. I'm not a big boycotter. Usually long before a situation gets that far I am already not a customer for some other reason.
 
phrodeau said:
Tanking? Which beer is #1 now?
Click to expand...
Pro Tip: Marketing campaigns that result in sharp sales declines and PR backlashes are not good. That’s why they replaced the Bud Lite vp of marketing. As of 4/30 Bud Lite sales are down 21.4% and HSBC just downgraded AB stock today.
 
BabyBoomer50s said:
Pro Tip: Marketing campaigns that result in sharp sales declines and PR backlashes are not good. That’s why they replaced the Bud Lite vp of marketing. As of 4/30 Bud Lite sales are down 21.4% and HSBC just downgraded AB stock today.
Click to expand...
So still #1.
 
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