Bud Lite, this Tranny is for

A single post on Instagram, not a marketing campaign.
I was a budgeted social media campaign. If you don’t like the term, call it anything you like. It was a colossal mistake that caused a pr nightmare for the company and sales to plummet. The marketing vp has been replaced.
 

Bud Light recovery efforts seek packaging redesign amid Dylan Mulvaney fallout​

“The beer company will temporarily redesign the Budweiser and Bud Light aluminum bottles to feature camouflage prints and images in honor of the “Folds of Honor” program that provides educational scholarships for the children and spouses of dead or disabled United States military service members and first responders, according to a report.”

https://www.washingtonexaminer.com/...rts-packaging-redesign-dylan-mulvaney-fallout
 
It was supposed to be a full campaign per the now ousted woke woman pr flak
No it wasn't.

But if it was, who the fuck cares?

The beer doesn't taste different. Literally getting your panties in a wad because you don't want people you dont like to be acknowledged as consumers.
 
The Harley can and the camouflage can probably won’t help. Neither will the Bret Kavanaugh can.
 
you both have no clue what it means,
Supply and demand at it's simplest. Rooting against a company to succeed typically isn't a part of it.

(The government actively retaliating against private businesses typically is not either)

But maybe my manual needs updating
 
Camo beer cans send a clear message that you’re expected to drink it while you’re hunting, which is illegal.
 
Camo beer cans send a clear message that you’re expected to drink it while you’re hunting, which is illegal.
This is dumb as hell on your part and illegal for a hunter to do, at least it was in Wisconsin. Drinking was for after the hunt in deer camp.
 
And now add Kohl's to the list! Why dont they learn? Its one thing to support LGBTQ, another to glamorize and push it on kids,

and

  • The beer brand under Anheuser-Busch has been getting torched ever since the Dylan Mulvaney collaboration, and it’s been nearly two months since the ill-advised March Madness promo.
  • Now, the latest sales data is in, and the numbers are absolutely brutal for the once-popular brand.
  • Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.
 
And now add Kohl's to the list! Why dont they learn? Its one thing to support LGBTQ, another to glamorize and push it on kids,

and

  • The beer brand under Anheuser-Busch has been getting torched ever since the Dylan Mulvaney collaboration, and it’s been nearly two months since the ill-advised March Madness promo.
  • Now, the latest sales data is in, and the numbers are absolutely brutal for the once-popular brand.
  • Data from Bump Williams Consulting and Nielsen IQ provided to Newsweek shows sales by volume are down 29.5% for the week ending May 20 compared to last year. Sales are down 25.7% for revenue compared to the same time window.
Keep working on it.

Eventually you'll get em all 👍
 
^A camo can could be harder to see in a hunting environment, especially for drunk hunters. I haven't hunted, so I don't know how well that would work to limit excessive drinking.
Hunters wear bright orange so they don't get shot.

What the fuck does the color of the can have to do with anything?
 
PS - They have camo guns too. When was the last time a "mass shooting" was executed with a camp gun?

PPS - How many of those shooters were drinking out of camo cans?
 

Bud much lighter after the huge mistake.​

Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan Mulvaney​

 
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